HARTFORD, Conn.–(BUSINESS WIRE)–By targeting places where people congregate, such as churches, community centers and supermarkets, the organizations and people featured in the 2009 Aetna African-American History Calendar are spreading health and wellness messages to African-American communities across the country.
“Most people are intelligent. If you give them appropriate information about their health, they’ll make good decisions,” said Bishop Sherwood C. Carthen, chairman of stakeholders for the National African American Tobacco Education Network, one of 12 programs featured in the calendar.
Aetna (NYSE:AET) has produced the African-American History Calendar since 1982 as an annual tribute to the extraordinary and educational endeavors of African-Americans.
“Aetna’s commitment to improving health care quality and access in America includes working with African-American communities,” said Ron Williams, chairman and CEO of Aetna. “Through the dedication and determination of the organizations and people profiled in this calendar, healthier and more educated consumers are being created each day.”
The 2009 calendar features local and national organizations such as the Center for Black Women’s Wellness, American Diabetes Association, 100 Black Men and Colgate Palmolive Company, which have created culturally competent health programs and services that reach directly into African-American communities.
The programs profiled in the calendar are designed to empower African-Americans to take control of their health. For example, “Let’s Talk About It,” a program created by 100 Black Men of America and American Cancer Society, brings men together to talk, listen and learn about prostate cancer at screening and awareness events across the country.
The calendar also shares community-based and participatory approaches where all African-Americans can begin to change their lives. This can be as simple as walking more with friends, maintaining a healthy diet by eating fresh fruits and vegetables or searching the Internet to learn how long it will take to burn off calories through exercise.
The 2009 African-American History Calendar – Healthy Communities: Health and Wellness across America – is available for $4 per copy by calling 860-273-0509. The online version of the calendar is available at Aetna’s diversity website: www.aetnaafricanamericancalendar.com.
Aetna is one of the nation’s leading diversified health care benefits companies, serving approximately 37.2 million people with information and resources to help them make better informed decisions about their health care. Aetna offers a broad range of traditional and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, group life and disability plans, and medical management capabilities and health care management services for Medicaid plans. Our customers include employer groups, individuals, college students, part-time and hourly workers, health plans, governmental units, government-sponsored plans, labor groups and expatriates. For more information, see www.aetna.com.