Jeffrey S. Cook to Lead Texas Health and Aetna Joint Venture

Dec 14 2016

DALLAS and ARLINGTON, Texas – Aetna (NYSE: AET) and Texas Health Resources have named Jeffrey S. Cook as the CEO of the jointly owned health plan that was announced by the two organizations earlier this year.

“Jeff is a respected leader with a successful track record leading large health plans and provider networks. We’re very happy to welcome him as the CEO of our new joint venture with Texas Health,” said Dan Finke, senior vice president of Network and Clinical Services for Aetna.

The joint venture between Texas Health and Aetna combines Texas Health’s fully integrated care teams with Aetna’s health plan expertise, care management capabilities and analytical insights. Its aim is to promote better health, enhance care coordination and clinical effectiveness, and increase patient access to health information with a common goal to improve overall health outcomes.

“We’re excited to have Jeff lead our efforts to advance the quality and safety of our care while also improving the experience of patients and providers,” said Ron Long, Texas Health’s executive vice president and chief financial officer. “We’re confident that he can lead those initiatives while ensuring we provide value to consumers by controlling costs and improving outcomes.”

Cook, who will lead the new health plan company effective immediately, will report directly to the Texas Health and Aetna joint venture board of directors and will be accountable for the overall success of the new health plan company.

Most recently, Cook served as national vice president, insurance and value based strategy and reimbursement, for Ascension Health. While at Ascension, Cook managed the insurance and value-based strategy for seven health plans, 20 ACOs, 145 hospitals and 6,000 employed physicians across the U.S.

Concurrently, Cook served as president and chief executive officer for Seton Insurance Services, Seton Health Alliance and Seton Health Plan. In that role, he was responsible for Seton’s managed care, accountable care organization, health plan, community insurance, charge master pricing and hospital case management.

Prior to these positions, Cook served as vice president, managed care and pricing strategies, for Seton Healthcare Family, and as chief executive officer of UnitedHealthcare in Central Texas.

Cook has a master of science in health administration from Southwest Texas State University in San Marcos, Texas, and a bachelor of business administration from Baylor University.

Texas Health Resources and Aetna are working to obtain the necessary insurance and HMO licenses from the applicable Texas regulators for the joint venture.  Until these licenses are obtained, products will be offered by Aetna licensed entities.

About Texas Health Resources

Texas Health Resources is one of the largest faith-based, nonprofit health systems in the United States and the largest in North Texas in terms of patients served. The health system includes Texas Health Physicians Group and hospitals under the banners of Texas Health Presbyterian, Texas Health Arlington Memorial, Texas Health Harris Methodist and Texas Health Huguley. Texas Health has partnered and affiliated with numerous organizations — from all aspects of the health care industry — to better serve the more than 7 million residents of North Texas. These relationships, along with other major initiatives and quality programs, are supported by Texas Health’s more than 350 points of access, 23,000 employees and 5,500 physicians with active staff privileges, with the collective aim to provide employers and consumers in North Texas with more affordable, high-quality and better-coordinated care. For more information about Texas Health Resources, call 1-877-THR-WELL, or visit

About Aetna

Aetna is one of the nation’s leading diversified health care benefits companies, serving an estimated 46.7 million people with information and resources to help them make better informed decisions about their health care. Aetna offers a broad range of traditional, voluntary and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, group life and disability plans, and medical management capabilities, Medicaid health care management services, workers’ compensation administrative services and health information technology products and services. Aetna’s customers include employer groups, individuals, college students, part-time and hourly workers, health plans, health care providers, governmental units, government-sponsored plans, labor groups and expatriates. For more information, see and learn about how Aetna is helping to build a healthier world. @AetnaNews

Media Contact:

Aetna Media Contact:

Anjie Coplin


Texas Health Media Contact:

Stephen O’Brien