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Aetna: Building a healthier you

Apr 20 2017

From using technology and apps to help manage and personalize care, to working with health systems throughout the United States to increase access and ensure patients receive quality treatment, Aetna is building a healthier world by making health care simpler, easier and more convenient.

The Aetna Story features highlights of the company’s achievements in 2016. Graphics, videos and stories detail how different products and services have an impact on people’s lives and how the company is working to help people achieve their best health.

“Aetna is building a healthier world. To do this, our employees – 50,000 strong – work together as a powerful force for change in health care,” Mark Bertolini, chairman and CEO of Aetna, said in the report’s opening video. “And our customers are at the center of all we do.”

A man and woman carry their baby down the street.

In a letter to shareholders, Bertolini wrote about staying committed to building a healthier world, despite a few setbacks. Pointing out the work by Aetna’s Consumer Health and Services team to proactively engage members, transforming the health care system from a volume-based payment model to a care-based model and the launch of the Healthiest Cities and Counties Challenge, Bertolini emphasized continuing to advance Aetna’s vision.

“Our vision is for every consumer to enjoy the healthiest life journey possible,” Bertolini wrote, “and we are committed to helping them realize that goal.”

The Aetna Story features three parts: Innovation, Population Health and Communities.

Hal Paz, Aetna's chief medical officer Dr. Hal Paz, Aetna’s chief medical officer

Within the past year, Aetna has launched new products and programs aimed at helping people manage their care. New technology, such as AetnaCareSM, helped clinicians engage and interact with patients, while also developing personalized treatment plans. In the fall of 2016, Aetna launched an initiative to revolutionize members’ consumer health experience by combining the power of iOS apps and the unmatched user experience of Apple products including Apple Watch, iPhone and iPad with Aetna’s analytics-based wellness and care management programs.

Aetna is connecting members to a growing number of digital tools and services that are making their health care journey simpler and easier to navigate. In 2015, 15 million people used telemedicine services — a 50 percent increase over 2013.

Dave Hilbebrand, Network Product and Telemedicine Strategies Dave Hilbebrand, Network Product and Telemedicine Strategies

Aetna is forming partnerships with different health systems across the country to help members access high-quality care. In 2013, Aetna and Inova formed Innovation Health. Since then, there’s been 21 percent fewer readmissions within 30-days after being discharged from a hospital and a 15 percent decrease in costs.

Joan Wright, national chair, AetVets Employee Resource Group Joan Wright, national chair, AetVets Employee Resource Group

From 2015 to 2016, Aetna hired 130 percent more veterans and transitioning military personnel. The company created a mentoring program for veterans to help them develop their skills and work more efficiently toward their goals.

Aetna also announced the student loan repayment program to help alleviate crippling debt many college graduates face when they start their working lives.

Women looking at trail map in sunny woods

The Aetna Foundation, in partnership with the American Public Health Association and the National Association of Counties, launched the Healthiest Cities & Counties Challenge. The Foundation will work over the next several years to identify and share best practices that improve on the social determinants of health.

The Aetna Story also features the health care company’s corporate social responsibility efforts. Whether it’s the “Social Compact,” Healthiest Cities & Counties Challenge or environmental sustainability efforts, Aetna is creating novel ways to make communities healthier.