In 1966, Dr. Martin Luther King, Jr., said, “Of all the forms of inequality, injustice in health care is the most shocking and inhumane.” Though there have been significant improvements over nearly 50 years, the issue of racial and ethnic health care inequality still exists. However, there are numerous groups around the country who are dedicated to improving the quality of health care that all people receive.
The “Aetna Voices of Health” campaign was designed to recognize and promote the groups making a difference in this important area. This year Aetna will award $30,000 to the group that receives the most online votes and $20,000 to the second-place finisher.
The campaign was created in 2011 as part of Aetna’s support of the Martin Luther King Jr. National Memorial Project. Aetna donated $1.275 million to support the project, with a portion of its gift used to help plant 180 new cherry trees at the memorial site in Washington, D.C. The objective of the “Aetna Voices of Health” campaign is to honor groups that share Aetna’s goals of closing racial and ethnic health care inequality gaps and helping people live healthier lives. The groups promote wellness locally by fighting conditions like asthma, diabetes and childhood obesity, which impact people of color at higher rates.
“Each year, we are amazed by the quality and compassion of the organizations that are helping improve the health of underserved people throughout the country,” said Floyd W. Green, III, vice president and head of Community Relations and Urban Marketing for Aetna. “The Voices of Health campaign gives these groups an opportunity to highlight the great work they are doing in their local communities at a national level.”
Campaigning for Votes
The “Aetna Voices of Health” website will feature a one-minute video from each organization describing how the prize money would help them achieve their mission. Groups will be reaching out for votes in a number of different ways, including sharing their videos through social media. More than 1.9 million votes have been cast through the Voices of Health campaign over the past three years.
“We are excited to see the ‘Aetna Voices of Health’ campaign kick off again this year,” said Dr. Garth Graham, president of the Aetna Foundation. “All of the nominated organizations share our goal of understanding connections between where people live and receive health care, and the quality and equity of the care they receive.”
Previous “Aetna Voices of Health” grand prize winners include:
- 2013 – Hosea Feed The Hungry & Homeless (151,337 votes)
- 2012 – Miami Beach Chamber – Education Foundation (205,629 votes)
- 2011 – Latino Health Access (126,689 votes)
Learn more about the 2014 nominated organizations and cast your vote through the “Aetna Voices of Health” website.